»How can the set goals of strategic studies be implemented into practice successfully and cost-effectively, and transformed into concrete measures?«

STO We offer you a technological innovation (UDS - Unique Data System), which makes it possible to record and manage the data of tourism providers and the data on places worth seeing in one place. Information recorded this way is continuously updated and reliable and accessible to all online presentations that need this information. We offer you an application (API – Aplication Program Interface) with which you can import the necessary field data into your websites, without editing and entering it for each website separately. All the data is digitised in an information cloud, from which you draw the relevant, reliable and updated data.

From the strategy »Slovenian Tourism Strategy 2022-2028« the set goal is to move closer to a boutique offer in which all destination providers participate. Even more tailored studies have also been made for individual municipalities and tourist information centres, which are already planning activities and new jobs in tourism in detail. For example:

All these studies follow the TOP-DOWN system, which, due to its view from above, runs into difficulties when planning touches the reality in the field (decision point - breaking point). Planning jobs is one of the planned tasks in these analyses. Work tasks must be set up so that the goals defined in all the strategic studies carried out are achieved, also taking into account the ratio between cost and final benefit. For example:

The problem arises when we touch the offer in the field:

UDS Cloud

  • When we limit ourselves to the offer of an individual stakeholder, they usually advertise themselves to the best of their ability, but it is not at all certain that they are visible from the strategic view from the top. They usually manage their data by posting on social networks (FB, TikTok, X ... ), creating their own website and entering their data in all the places they come across on the internet.
  • Each website administrator selects the lists of providers on tourist and municipal pages in their own way. As a rule, once entered, no one updates these stakeholder offers any more.
  • On websites there also appear »Places to See« points, which everyone presents at their own discretion.
  • Each website administrator publishes the stakeholders' offer and the "places to see" points in their own way.

What is missing is an agreement, a standard on how and what should be published and how the data should be updated. A visitor who finds information about a provider or places worth seeing online must verify the accuracy of the information, since as a rule this data is not updated. The technological innovation of the data structure (UDS) and the entry and editing technology, which we have been developing for at least 25 years, allows you not to waste your energy on the data (the stakeholders' offer and the places worth seeing). Those responsible in tourist offices will be able to focus on tourism products and communication with visitors and prepare an interesting and up-to-date destination offer that they want to market.

Destination offer

We offer you support for the easy creation of a destination offer. The offer is a snapshot of the situation in the field and is carried out »Bottom Up« in agreement with each provider individually and with local knowledge of the terrain. We have divided this support into:

  • The "Micro destination" offer, where by a micro destination we understand the offer of a single provider that offers tourism products at several locations and is usually limited to a smaller territory.
  • The "Mini destination" offer, where we combine the offer of several providers that something essentially connects. In the given example of Old Velenje, this is the offer of that location.
  • The "Boutique destination" offer, which has its own story that it wants to present to target visitors. This category includes cycling and walking routes and providers along the route itself. Since the organiser of a boutique destination can choose their own »Incoming product« and shape it with the aim of attracting customers interested in such a tourism product, the support of a boutique destination opens up support for shaping any offer of a municipality, region and other tourism projects.
  • The "Destination" offer in the making can be seen in the presentation of the Savinja region, where the digitisation of providers and their integration into the project is being carried out.

By monitoring visitors' responses, the destination offer allows us to build a standard of the offer and a path to a boutique character. The support of points on the maps gives this offer information from the location and space. The communication between the point on the map and the point in the field is a QR code, which offers correct and reliable information at the place where the visitor is currently located.

The path offered will shape the tasks of highly productive jobs in tourism with high added value.

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Combining the tourism offer 🗺️ offer along the cycling route 🚴 Invitation to participate ✌️

🪧 Present your offer and take part in the project of combining the tourism and other offer of the Savinja statistical region.

 

❓ What we do for you❓

We include your offer in:

✅ SKL offer register SAVINJSKA.kupujLOKALNO.si - Offer of the Savinja region

✅ Register/sector Tourism and Hospitality – Our partners

✅ Thematic maps by offer HKB (quick keyword) – The offer is combined by keyword or theme. 👇 See the existing ones. 👇

bar - boutique offer - catering - day rest - food delivery - glamping - fast food - hotel - cafe - lunch - snack - Sunday lunch - pizza - pizzeria - wedding - accommodation - desserts - private party - bike rental - wellness

✅ Project thematic map of the offer along the cycling route - Project presentation | Thematic offer map | Cycling routes - GPX coordinates

✅ We advertise the entire SKL offer on the Facebook social network – Look On our SKL FB profile we have published over 500 different ads, which were shown in more than 3,000 places across various FB groups. Of course, we also use paid ads to promote our partners.

🗺️ We began advertising the project in November 2023 on radio stations and billboards. In 2024 we invested all advertising resources in the FB social network, as it is by far the most-watched medium, which is also confirmed by the Statistical Office of the Republic of Slovenia - See the article | Internet use in Slovenia.

 

How we include your offer. We set up an e-flyer. Examples:

Turizem Pirnat

Picerija Četara

Hotel Razgoršek

Ribiški dom Velenje

Bistro Bianca

Carlos Caffe

Kavarna Stari trg

Terme Topolšica d.d.

Muzej Velenje na Velenjskem gradu

Tourist – information centre Velenje

Korosec apartments and wellness centre

 

Examples of FB ads 🚴 Project - Thematic map of the offer along the cycling route

NEW paid ad PRIVATE PARTY - see who participates

 🚴 By bike from Velenje to Mislinja - Look

🗺️ Offer along the cycling route - Velenje Museum at Velenje Castle - Look

🗺️ Offer along the cycling route - At Ribiska, near Lake Sostanj - Look

 🍕 Pizzeria Laguna - Where Flavours Come Alive - Look

🚴 Strekna – Cycling route along the former railway line 🚂 - View the ad

 

At the links below we present some of our current projects within the SAVINJSKA.kupujLOKALNO.si combining system, which may also be of interest to you in your promotion.

🚴‍♂️ Presentation of various cycling routes - GPX coordinates 🎯 Look

📍 Register - map of natural and cultural heritage - Places to See SKL 🎯 Look

🗺️ Example of a micro destination - Soncni park 🎯 Look

🗺️ Example of a mini destination - Old Velenje 🎯 Look

🗺️ Example of a thematic map of natural and cultural heritage - Portoroz Piran 🎯 Look

📍 Points - Places to See - Terme Topolsica d.d. 🎯 Look

🪧 Physical board - Where to go nearby - Terme Topolsica d.d. 🎯 Look

 

We combine current content with the digi Jumbo module. We integrate the module into the client's website and into SAVINJSKA.kupujLOKALNO.si. Examples:

Pizzeria Picadilly - SKL Pizzeria Picadilly

Picerija Četara - SKL Picerija Četara

Gostisce pri Vidi - SKL Gostisce pri Vidi

Gostilna pri Medvedu - SKL Gostilna pri Medvedu

Gostisce Sovic - SKL Gostisce Sovic

Shared digi Jumbo space for Tourism and Hospitality - Look

CURRENT on the CYCLING ROUTE - shared space - Look