»How can the goals set out in strategic studies be implemented into practice successfully and cost-effectively, and transformed into concrete measures?«

STO We offer you a technological innovation (UDS - Unique Data System), which makes it possible to record and manage data about tourism providers and data about places worth seeing in one place. Information recorded in this way is continuously updated and trustworthy, and accessible to all online presentations that need this information. We offer you an application (API – Aplication Program Interface) with which you can import the necessary field data into your own websites, without editing and entering it separately for each website. All data is digitalised in an information cloud, from which you draw appropriate, trustworthy and up-to-date data.

From the strategy »Slovenian Tourism Strategy 2022-2028« the goal is set of moving closer to a boutique offer in which all destination providers take part. More tailored studies have also been made for individual municipalities and tourist information centres, which are already planning in detail the activities and new jobs in tourism. For example:

All these studies follow the TOP-DOWN system, which, because of its view from above, runs into problems when planning meets reality in the field (decision point-breaking point). Job planning is one of the planned tasks in these analyses. Work tasks must be set up so that the goals defined in all completed strategic studies are achieved, also taking into account the ratio between cost and final benefit. For example:

The problem arises when we touch on the offer in the field:

UDS Cloud

  • When we limit ourselves to the offer of an individual stakeholder, they usually advertise themselves as best they can, but it is not necessarily the case that they are visible from the strategic view at the top. They usually manage their data by posting on social networks (FB, TikTok, X ... ), creating their own website and entering their data in every place they come across on the web.
  • Each website administrator chooses the lists of providers on tourist and municipal pages in their own way. As a rule, once entered, nobody updates these stakeholder offers any further.
  • Websites also feature »Places to See« points, which everyone presents at their own discretion.
  • Each website administrator publishes the stakeholders' offer and the "places to see" points in their own way.

There is no agreement, no standard, on how and what should be published and how the data should be updated. A visitor who finds information online about a provider or places worth seeing has to verify the accuracy of the information, since as a rule this data is not updated. The technological innovation of the data structure (UDS) and the entry and editing technology, which we have been developing for at least 25 years, allows you not to waste your efforts on the data (stakeholders' offer and places worth seeing). Those responsible in tourist offices will be able to focus on tourism products and communication with visitors, and prepare an interesting and up-to-date offer of the destination they wish to market.

Destination offer

We offer you support for easily creating a destination offer. The offer is a snapshot of the situation in the field and is carried out »Bottom Up« in agreement with each provider individually and with local knowledge of the terrain. We have divided this support into:

  • The offer of a "Micro destination", where by micro destination we mean the offer of a single provider who offers tourism products at several locations and is usually limited to a smaller territory.
  • The offer of a "Mini destination", where we combine the offer of several providers who are connected by something essential. In the given example of Old Velenje, this is the offer of that location.
  • The offer of a "Boutique destination" which has its own story that it wishes to present to target visitors. This category includes cycling and walking routes and the providers along the route itself. Since the organiser of a boutique destination can choose their own »Incoming product« and shape it with the aim of attracting customers interested in such a tourism product, the support of a boutique destination opens up support for creating any offer of a municipality, region and other tourism projects.
  • The offer of a "Destination" in the making can be seen in the display of the Savinjska region, where the digitalisation of providers and their integration into the project is being carried out.

By monitoring visitors' responses, with the destination offer we can build a standard of offer and a path to a boutique character. The support of points on the maps gives this offer information from the location and the space. The communication between a point on the map and a point in the field is a QR code, which provides correct and trustworthy information at the place where the visitor is currently located.

The path offered will shape the tasks of highly productive jobs in tourism with high added value.

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