Digital Map of the Destination Offer
An Innovative Upgrade of the Tourism Offer - the Destination Offer
An Innovative Upgrade of the Tourism Offer
🌍 Tourist Destination Map
To keep the offer for a target group of visitors clear and easy to navigate, every tourism stakeholder at a location can create an interactive thematic map featuring their chosen specialised offer. You can select any points from the hospitality offer, Places to See and cultural heritage, and add your own specific highlights to keep visitors better informed.
Micro destination - the offer of a single provider
A micro destination presents the unique story of a single provider - whether a tourist facility or a micro location with a strong identity.
- 🔗 Linking the provider's point with Places to See points.
- ✨ A personal story with individual points added at the provider's choosing.
- 📍 A map tailored for better recognition of the offer.
Mini destination - the shared story of one location
A mini destination connects multiple providers on a shared map and builds the story of the place as a whole.
- 🚶♀️ It can be a themed cycling route or walking trail.
- 🏞️ It brings together cultural heritage, natural attractions and the culinary offer.
- 👥 Created for visitors who want to enjoy the full experience of the place.
Boutique destination - an offer for discerning visitors
A boutique destination is a carefully curated thematic story for a precisely defined target group.
- 🎯 A map tailored to the interests and lifestyle of the target group.
- 🧭 An offer of exclusive, high-quality and personalised experiences.
- 💬 It includes only those points that deliver high added value.
The entire offer is built on the bottom-up principle - in collaboration with local stakeholders - and follows the strategic goals defined in the top-down development of the municipality, the region and the country.
🧩 Why a digital tourist destination map?
- All "Places to See" points are stored in one place - on a single map.
- A clear layout of all points on the map.
- Points are placed on a Google map - with satellite view.
- Easy browsing of points: the first click shows basic information, the second click a complete presentation.
- Points are also presented in catalogue form below the map - for the best possible user experience.
🧩 Adding points to the tourist destination map - innovative technology:
- Standardised information entry for each individual point.
- All content is SEO optimised for better online visibility.
- Each point is a standalone web page - with its own unique URL.
- The map module is flexible and integrative - it can be embedded in any website.
- Data from the map can be drawn on by any other website.
- The map enables an innovative approach to digital marketing.
- It provides the foundation for developing a targeted destination offer for visitor target groups.
📍 Examples of tourist destination digital maps in use:
🔹 Velenjska plaža 🔗 View
🔹 Sončni park - Micro destination 🔗 View
🔹 Staro Velenje - Mini destination - View 🔗 View
🔹 Where to? - Mini destination - Terme Topolšica 🔗 View
🔹 Places to See points in the Savinjska region 🔗 View
🔹 Places to See - Piran - Portorož 🔗 View
🔹 Offer along the cycling route 🔗 View
- An example of effectively embedding the map into a tourism provider's existing website.
